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The Giving Organisation Blog

Jul 27, 2011



Princess of Monaco joins Archbishop Tutu in becoming a patron of The Giving Organisation Trust

As financial cut-backs continue to impact the non-profit sector, South Africa’s most prominent charity initiative, The Giving Organisation Trust proves the power of Ubuntu. Collaborative fund raising and sharing is shaping a sustainable financial model for a historically fragmented sector – and gaining Royal support.

Cape Town, 8 July 2011 – Her Serene Highness, Princess Charlene of Monaco today announced her patronage of The Giving Organisation Trust, a collaborative South African good cause organisation. She will be co-patron with Archbishop Emeritus Desmond Tutu who has served the organisation and its ten leading charities for four and a half years.

“Non-profit organisations have been hard hit as the global economic crisis has left a funding crisis that impacts hundreds of thousands needy South Africans,” said Her Serene Highness. To increase funding and grow the NGO sector that fulfils critical social needs in South African communities, The Giving Organisation Trust has united ten of South Africa’s worthy charities which are now working together to create sustainable sources of income.

The Giving Organisation’s member charities are the ACFS Community Education and Feeding Scheme, Cancer Association of South Africa (CANSA), Childhood Cancer Foundation South Africa (CHOC), Cotlands, Desmond Tutu HIV Foundation, The Hope/Ithemba Trust, National Council of SPCAs (NSPCA), Reach for a Dream Foundation, South African Red Cross Society and the World Wildlife Fund (WWF). While working together, they all remain focused on the visions and mission to which each charity subscribes.

Archbishop Tutu added that by coming together rather than competing for funds, Ubuntu is brought to life. Ubuntu, a renowned South African philosophy states, I am, because we are. I affirm my own humanity by recognising yours. When one is diminished we are all diminished. When one succeeds we all succeed.”

Her Serene Highness added, “The Giving Organisation Trust is making a profound difference to our beneficiaries, they are helping communities tackle difficult health and welfare issues that would otherwise be left to chance to solve.”

“Charlene’s commitment to The Giving Organisation Trust is warmly welcomed. She sets an important example for every South African. NGOs need to be supported so that they can perform crucial functions. Her support strengthens a win/win situation that provides charitable organisations with financial resources to sustain their work, while enabling the business community to expand corporate social responsibility reach,” concluded Tutu.

The Giving Organisation Trust has launched various initiatives in the past and will continue to do so in the future. To find out more on how to support The Giving Organisation Trust in your personal capacity or on a corporate level, visit

The Giving Organisation Trust (Reg nr IT 12425/061) is a registered Public Benefit Organisation and carries section 18(A) tax exemption status. Follow The Giving Organisation Trust on Facebook via or Twitter at


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