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The Giving Organisation Blog

Sep 28, 2011

KEEMO AND THANDI THE CHOC MASCOTS


Category:General

CHOC Childhood Cancer Foundation SA introduced two new characters to the world as part of its ongoing communications and fundraising efforts. Keemo and Thandi are soft toys who are helping to raise awareness of childhood cancer in an informal, child-friendly way.

“Our young patients need a companion, someone that they can identify with, share experiences with and use as a vehicle to communicate with each other and with their paediatric oncologist. We identified this need and realised that this could also be used as a valuable fundraising tool and thus Keemo and Thandi were born.” says CHOC CEO Francois Peenz.

Kemo is a 10 year-old survivor who, with the help of Thandi, his mother, has already become a friend to all the CHOC Children and a Brand Ambassador to the public at large. He’s even planning on attending parties and schools to show everyone what a fun guy he is.

 

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